News for 1st February 2012 :: The five marketing mantras for entrepreneurs Five ways to make your marketing more effective in 2012.

2. One Tweet does not make a summer

Using social media is like buying a kitten, a serious commitment. If you want anyone to follow you or become your friend you have to engage in a regular dialogue (that means every day) and moreover you have to say something interesting and relevant to your audience, not just once but all the time. If you don’t have the time to feed and look after a kitten, you shouldn’t get one. It’s the same with social media.

3. It’s not about you 

At the start of my career I worked for Nestlé. I remember the company with great affection, but I am sorry to report that the Twitter feed for Nestlé is a classic example of how not to do it. Take this recent tweet; "How would you describe a mug of Nescafé to someone who’s never had one?" or this: "What’s the most creative recipe you’ve ever seen that uses Nescafé?" You can almost see the Nescafé tweetmaster clutching at straws in a desperate attempt to adhere to the Nestlé tweeting guidelines. The problem is that while your focus is entirely on selling your product, your customers have other interests and, dare I say, lives, so the sad truth is that if you want to engage them you have to talk about things they care about. Click to read more

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